Tailored Solutions for School Food Programs

Our Program Evaluation services provide a comprehensive assessment of your foodservice program, identifying strengths, opportunities, and areas for improvement. From operational efficiency and financial performance to menu quality and student satisfaction, we deliver actionable insights and tailored recommendations to help your program thrive. 

Our Culinary Training sessions empower school foodservice teams with the skills and techniques to create high-quality, student-approved meals. Whether hosted at our state-of-the-art SFR Training and Innovation Center in Greenville, SC, or directly in your district, our hands-on workshops focus on innovative cooking methods, USDA-compliant recipes, and practical strategies to elevate your school meal program. 

Our Menu Management services include expert recipe development and cycle menu planning to ensure balanced, USDA-compliant, and student-approved offerings. From creating innovative recipes to managing your cycle menus, we help streamline your menu planning process while enhancing the quality and appeal of your school meals. 

Our Registered Dietitian services provide expert analysis of your menus to ensure USDA compliance while addressing the unique needs of your students. From managing special diets and student allergies to crafting inclusive and nutritionally balanced offerings, we deliver tailored solutions to support the health and well-being of every student. 

Our team delivers dynamic keynote and breakout presentations tailored to your district's or SNA chapter's specific goals and messages. From inspiring school foodservice staff to sharing industry insights and best practices, our engaging speakers provide actionable takeaways that empower and motivate. Let us customize a presentation to help you drive positive change and celebrate the impact of school nutrition programs. 

Our Kitchen Equipment services provide comprehensive support to optimize your school foodservice operations. From detailed equipment inventory and assessments to creating five-year replacement plans, we help you strategically plan for long-term success. Ensure your kitchens are equipped with the tools needed for efficiency, compliance, and exceptional meal production. 

Our Solicitation Development services are designed to help you procure the right food and equipment for your program. We work closely with your team to create customized solicitations tailored to your specific needs, ensuring compliance with regulations and alignment with your goals. 

 Our design services provide full-service solutions for both new construction and remodel projects. Our design experts collaborate directly with your district's architects to create foodservice facilities that are tailored to your needs. By focusing on proper workflow, efficiency, and functionality, we ensure your kitchen and cafeteria spaces are optimized for seamless operations, compliance, and exceptional meal service. 

Our Cafeteria Design services focus on transforming school cafeterias into vibrant, modernized spaces that enhance aesthetics and boost meal participation. Whether for new facilities or remodel projects, our design experts create inviting environments tailored to your school’s unique needs and culture.

Our Social Media services ensure your school foodservice program shines online. Our experts manage your social media platforms, creating and curating high-quality content that highlights the incredible work of your staff in preparing nutritious, delicious meals for students. From promoting your program’s achievements to engaging your community, we help you tell your story and build a stronger connection with students, parents, and stakeholders. 

 "I have been following Joe Urban since the beginning as he changed the K-12 Food Service landscape. My District and I reached out to School Food Rocks for a detailed 5-year plan and Joe did not disappoint. He takes the time to make sure your needs are met and you get a quality product, he knows what you need! Equipment list and 5 yr. Plan Done!!! Thanks Joe Urban and School Food Rocks."  Christopher Rogers, Director of Woodbridge Schools, Delaware

 "In addition to the tangible skills SFR provided my staff, their self-efficacy related to their roles as school food operators skyrocketed. Joe Urban and SFR provided an elevated culinary training experience while meeting the needs of our district and ensuring the skills and recipes were applicable and scalable." Brittney Linton, Director of Lee County Schools, South Carolina

 "Joe and his team at School Food Rocks are true to their name! They rock! I gave them specific things that I needed help with and they over delivered! If you’re in need of any consulting or just ideas SFR is the company you need! They will help your school or business become premier and a standout amongst others!"  John McTear, Director of Oakley Union Schools, California

 “We are ready to rock the school year with help from SFR. Support on cycle menus, custom recipes, and nutritional analysis frees me up to take care of my team and be more hands-on in our program.”  Mickela Mitchel, Director of Union County Schools, South Carolina

Our Recipe Development services help manufacturers showcase their existing products through innovative, trend-forward recipes. By aligning with current food trends and the unique needs of K-12 foodservice, we create recipes that highlight your product’s versatility, flavor, and appeal, driving increased adoption and excitement among school nutrition programs. 

Our Chefs and Registered Dietitians collaborate with your team to develop innovative product ideas that elevate K-12 menus. From concept to creation, we ensure your products align with school nutrition needs, USDA guidelines, and student preferences, helping you deliver solutions that stand out in the K-12 market. 

Our chefs and videography team create stunning content that showcases your products and highlights their versatility. From captivating photos to engaging instructional cooking videos, we produce high-quality visuals designed for internal and external advertising campaigns.  

Our Registered Dietitian services provide expert guidance to ensure your products meet USDA compliance while addressing the unique needs of the K-12 market. From analyzing nutritional profiles and managing allergen considerations to developing products that align with special diets, we deliver tailored solutions to help your brand create inclusive, nutritionally balanced offerings that resonate with schools and students alike. 

Our K-12 experts provide comprehensive support to help manufacturers successfully enter and excel in the K-12 foodservice market. With deep insights into the unique needs and trends of the segment, we guide your journey from product preparation to market integration. We assist with building partnerships with distributors, ensuring seamless product placement, and creating accurate Product Formulation Statements and specification sheets that meet USDA requirements.  

Leverage the power of School Food Rocks’ incredible social media following to amplify your brand’s reach in the K-12 foodservice market. Our marketing experts create and curate high-quality content that showcases your products, highlights their versatility, and connects with key decision-makers. From engaging posts that resonate with schools to strategic campaigns that elevate your presence, we help you tell your story, promote your brand’s value, and strengthen connections with the K-12 communi

Through our partnership with K-12 Food Solutions, we offer specialized brokerage services tailored to the unique needs of the K-12 foodservice market. K-12 Food Solutions provides strategic sales solutions that help manufacturers establish and grow their presence in schools nationwide.

Our collaborative approach ensures that your products align with the demands of school nutrition programs while meeting USDA guidelines and exceeding student expectations.

Through our partnership with K-12 Food Solutions, we offer specialized brokerage services tailored to the unique needs of the K-12 foodservice market. K-12 Food Solutions provides strategic sales solutions that help manufacturers establish and grow their presence in schools nationwide.

Our collaborative approach ensures that your products align with the demands of school nutrition programs while meeting USDA guidelines and exceeding student expectations. 

Amanda Bot, Woodles

Over the course of our partnership, SFR has played a pivotal role in expanding the visibility of our brand and increasing our presence within the K-12 industry.  

Their dedication to understanding our needs and aligning with our goals has resulted in notable improvements in both sales figures and market penetration. 

Conor Doyle, AmTab Manufacturing

The McCain K12 brand has been greatly enhanced by our relationship with School Food Rocks. The vastly increased social media attention we receive provided by SFR has directly resulted in the successful launch of two new appetizer products (Early Risers & Whole Grain Onion Rings). 

The recipe support provided by SFR has resulted in increased sales by showing new ways of serving our Potato and Appetizer products.  

Adam Collins, McCain Foodservice

In 2023 Butterball began partnering with Chef Joe and the SFR team. The initial partnership goal was to develop recipes to drive K12 professionals to utilize turkey on their menu. 

Butterball is proud to partner with Chef Joe and the SFR team and look forward to many years of partnership and growth in the future. Chef Joe’s knowledge, professionalism and passion to support the  school foodservice industry makes him an invaluable addition to our team.

Heather Ness, Butterball Foodservice

Over the course of our work together, Joe has proven himself to be an invaluable partner and a remarkable leader in the K-12 food service industry. His commitment to advancing school nutrition programs has not only been instrumental in securing new business opportunities but has also raised the bar for what innovation and dedication can achieve in this field.

Traci Suter, Vulcan Equipment