Frequently Asked Questions

School Food Rocks is a Brand created by Joe Urban, a foodservice expert with over three decades of experience in the commercial and non-commercial segments of the foodservice industry. Through the School Food Rocks Social Media platforms (Facebook, Twitter, Instagram) and The School Food Rocks Podcast and Blog, Joe spreads awareness regarding the current state of the K-12 school foodservice industry, shares real world examples of exemplary work being done in K-12 school foodservice programs, and engages in valuable conversations with all stakeholders in an effort to improve school food on a national level

Joe partners with school foodservice Directors, school Administrators, Board members, community outreach programs, and any other organization that is seeking insights into improving school food programs. If needed, Joe and the School Food Rocks team provide consulting services covering all aspects of managing school food program.