About Joe Urban from School Food Rocks

Joe has spent over three decades in the commercial and non-commercial segments of foodservice industry. He is recognized as the leader in the K-12 school foodservice industry nationally for his leadership, innovation, creativity, and willingness to help and support other school foodservice programs throughout the country. 

He started The School Food Rocks Brand, Social Media Platforms, & Podcast as a way to promote K-12 school foodservice excellence, to engage stakeholders in meaningful conversations, provide greater understanding of the complexities of the K-12 school foodservice industry, and to identify ways to improve the quality of school food throughout the country. 

• Joe is currently the Foodservice Director for one of the nation's largest K-12 school districts 
• Joe is a Chef Ambassador for the Certified Angus Beef® Brand (CAB®) https://www.certifiedangusbeef.com/ . CAB® is nonprofit organization owned by the American Angus Association® and its farmer members
• Joe is a Chef Ambassador for the Seafood Nutrition Partnership (SNP), https://www.seafoodnutrition.org/ . The SNP the leading 501(c)3 non-profit organization in the U.S. building awareness of the health and nutritional benefits of seafood