Welcome to School Food Rocks®

At School Food Rocks®, we believe in the power of school meals to transform lives. Our mission is to inspire, innovate, and improve the quality of food served in schools across the nation, ensuring that every student has access to nutritious, delicious meals that fuel their success.

Who We Are

Founded by Joe Urban, a passionate advocate for school nutrition School Food Rocks®  is a team of chefs, dietitians, and foodservice experts committed to helping schools and manufacturers achieve their culinary and financial goals. With years of experience in K-12 foodservice, we offer tailored solutions that make school meals not just a necessity but a highlight of the day.

What We Do

At School Food Rocks® , we are a full-service consulting and training company  dedicated to providing tailor-made, solution-based services for school districts, food and equipment manufacturers, and national organizations. Our expertise spans a wide range of areas, enabling us to deliver customized strategies that meet the unique needs and goals of our clients.

Whether it’s improving operational efficiency, fostering innovation, or increasing student satisfaction, we combine creativity, industry expertise, and a results-driven approach to help you succeed.

Why Choose Us?

School Food Rocks®  is more than a consultancy—we’re your partner in progress. Our results-driven approach focuses on improving meal quality, increasing participation, and enhancing the financial sustainability of school foodservice programs. We’re here to make your vision a reality.